Website / Marketing Strategy CARICO CR

During my time with Carico C.R Group S.A. in 2023, I spearheaded their marketing strategy overhaul, focusing on refreshing their corporate image. Recognizing the need for a contemporary touch, I created a versatile isotype for the brand, providing enhanced flexibility across its diverse range of water and air purification products. I identified inefficiencies in their sales process, primarily relying on PDFs over WhatsApp, and proposed and developed a dynamic website. This transformation addressed technological limitations, ensuring a smoother interaction with clients. Simultaneously, I revamped their social media platforms, amplifying their online presence. Additionally, I modernized their sales catalog, opting for a visually appealing and easily digestible format. This comprehensive approach aimed to elevate their brand aesthetics, streamline communication, and enhance customer engagement.