Business and Marketing Strategy
• Started a successful brewery/restaurant during covid through tight financial planning and focusing on brand differentiators. • Moved the company from a startup to a business employing 12 people and growing. • Created a new line of business (beer tours) and successfully secured tour partnerships with US tour companies. More than 1500 tours sold in our first year. • Ensured service and quality levels that earned us 95%+ 5-star ratings in Google Reviews and Trip Advisor for our restaurant for 18 months and counting. • Successfully secured dinner reservations for groups of students in partnership with EF Education First. • Created and led the beer distribution system for three years. • Successfully implemented marketing campaigns and created the website, social media profiles, beer labels, the restaurant menu (physical and digital), and all the company's communication channels. // From 2019 to 2023.